SEM and SEO – what do they affect?

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Feed-based search campaigns as part of the MRACE ® model
The MRACE® model includes the basic elements of marketing, which are Reach, Act, Convert, Engage and Measure. The results of search advertising are measurable and can be used to influence the Reach and Convert stages in particular.

With feed-based search campaigns, we make your online store's target group discoverable in the Reach phase by reaching the right target groups and directing relevant visitors interested in your products to your online store . In this phase, we aim to bring the highest quality traffic to the site. In the Convert phase, we support the sales process to turn it into a sale.

By optimizing your campaigns according to the MRACE® model, you can create cost-effective marketing that takes into account the customer's needs and supports their purchasing process, while improving the sales and profitability of your online store.

Finally
Before starting a campaign, you need to set up and configure mexico phone data your product feed. There are various tools for managing, editing, and optimizing your feed, and you should be careful when choosing one so that it includes all the features you need and is not limited in terms of, for example, the number of products.

The possibilities of different rules are almost endless, so be sure to utilize them when managing your feeds. Popular tools for this include DataFeedWatch and Channable .

Google is an essential part of online shopping, so ensure visibility for all your products with feed-based advertising. Feed-based product ads aim for high profitability, saving you significant manual work and time. SEM and SEO, two different sides of the same coin. Both search engine marketing measures aim to reach and attract customers who are willing to buy to your website, but the methods of operation between the two are different.

In this blog, we explain how SEM and SEO cannot, and should not, live without each other.

Today, search engines are likely the first place your potential customer will go to find information or a solution to their needs. Therefore, it is critical that your company's website is easily found and ranks high in search results when a user performs a search that is fundamentally related to the product or service you offer.