How to design industrial marketing strategies: steps and examples

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1. Designing marketing strategies: the objectives
In your specific case, what are the objectives you are seeking in your industry? It is important to bear in mind that when determining objectives, you have to be as specific as possible.



The most common objectives within industrial companies are, from most generic to least:

Get more clients
Development of new businesses in international markets
Improve the company's brand image
Increase the database
Getting quality leads
Increase traffic to the website and therefore gain visibility (make people know me)
“Let them find me on Google” – online positioning -

2. The budget: next step in designing the marketing strategy
Once you have set your goals in designing your marketing strategies, it's time to talk yahoo email database about money. The harsh reality is that the budget your company's marketing department has will greatly affect the types of strategies you can implement. Marketing strategies for a new company will be very different from the marketing strategies of a company that already has a long track record and results.

To give you an idea, the expenses that are normally associated with the strategies of a marketing plan are:

Staff : You need people who are willing and dedicated to implementing the strategy. This could be one of your team members, whose hours will then be devoted to implementing the strategy. Or it could be a strategy with a level of specialization that you don't have in-house and you need to bring in someone new or outsource the service (which is usually less costly in time and money).
Tools : When designing your marketing strategy, keep in mind that to implement certain marketing strategies you need tools such as SEMrush for SEO, Mailchimp for email marketing or HubSpot for Inbound Marketing , among others . Many of them offer free versions that allow you to take the first steps and see which ones best suit your objectives. However, in the medium/long term, it is advisable and convenient to have more premium versions and therefore you have to include expenses on tools in your budget.
Actions : Many of the actions that form part of the marketing strategy will have a cost in themselves. By this we mean, for example, the cost of advertising on Adwords , or the cost of having a stand at a fair. The larger part of your budget you can dedicate to this item, the greater the reach of your strategy will be and the easier it will be to achieve results. It's as simple as the more you pay for your stand, the more visible you will be.
To all this you have to add other operational costs such as different communication materials, translations, market research, creating a website or blog, etc.
To design marketing strategies, you will need resources and guides to help you organize and prioritize your resources. With these templates you can create a complete marketing plan and they will serve as a preliminary step before launching into the design of the marketing or sales strategy. We invite you to use them!