Stage 6. Control of the obtained results

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Email Marketing

20. First, we create a script for the letters that subscribers will receive. We analyze the involvement of recipients in the mailing, profitability.

This is the final stage that will help you evaluate the goals you have previously announced. This information will allow you to draw conclusions – whether you are acting correctly, whether jordan mobile phone numbers database you have chosen the right channels for promotion.

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Keller's Brand Equity Model
Keller's Brand Equity Model (CBBE) helps you understand how to build and strengthen a brand so that it becomes interesting to consumers. Using this model in developing a marketing strategy allows you to systematically approach the creation of a strong brand that will be sustainable in the market.

Brand Identity
The first step in Keller's model is to create a clear and recognizable brand identity. This means developing a brand positioning strategy, defining the mission, values, and original offers. Make sure that all elements of communication with the consumer (logo, slogan, corporate style) reflect the identity and are easily recognizable to the target audience.

Brand Meaning
At this stage, it is necessary to form a positive meaning in the minds of consumers. This is achieved by creating associations that arise in people when interacting with your organization. It is necessary to provide for activities aimed at forming both functional (quality of the product, its characteristics) and emotional associations (feelings and emotions that the brand evokes).