SEO for Strategic Ecommerce: Some Small Web Marketing Tips

[bappymohammad]

Make thoughtful choices based on the situation. Every project requires in-depth study.

Site Speed
Websites need to be fast, especially e-commerce sites , where the user intends to purchase and does not want to wait too long for the page to load.

So optimize your pages, photos, css files and JavaScript. Use GT Metrix to understand where to intervene to speed up your site. From 2021 Google will also include new parameters in its analysis called Web Vitals, so speed will become fundamental.

The goal is to have not only speed on the code list of scotland consumer email side, much loved by search engine bots , but also speed in the purchasing process. Avoid forms that are too long or difficult to sign up for the site. Optimize the transaction and the times so that your potential customer does not abandon the cart.


Https Protocol
If transactions take place directly on your site and not on external platforms such as Paypal, it is essential to use the HTTPS protocol . In this way, transactions are more secure because the exchanged data is encrypted and cannot be intercepted.
Google likes security so much that in 2016 it declared that the https protocol has become a SEO factor . Today it has therefore become essential to guarantee security and reliability also with the SSL certificate.