For businesses in general, there is perhaps nothing better than the holidays, parties and end-of-year events. Black Friday, for example, has become an obsession especially for e-commerce retailers. So much so that many of them are already trying to learn more about how to convert leads on Black Friday 2024. Just to remind you, lead conversion occurs when an unknown visitor registers an email on your e-commerce site and, in this way, becomes a known contact. In this post , we will show you how to do this. It will certainly be useful for you. Follow along!
Weekly Series: Black Friday November
Hello, reader of the e-Plus Agency blog, how india telegram phone number list are you? This post you are reading now is part of our weekly series “Black Friday November”. There are 4 posts , one per week. Check it out:
There are basically three ways to convert leads on Black Friday 2024. To do this, you can use, for example:
Landing pages :
A landing page is a page where you present a product to the consumer. If the consumer wants to know more about the product, they simply need to register their email in an appropriate field on the page. This way, they will automatically be added to your email marketing contact list.
Video: learn more about Black Friday 2024 (use the player controls on Youtube to activate and translate the subtitles into your language)!
Forms:
A form is a feature with fields for the consumer to enter their name and email address , and a button to submit. So, to capture leads , place the form in the middle of blog posts , in the footer of your store, at the top of your website , etc.
Pop-ups :
Another way to convert leads on Black Friday 2024 is via pop-ups . Pop-ups are floating windows that have an email capture form . You can schedule them to appear while the consumer is browsing your store, or when they are about to leave the store , for example.
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Automation
Once you have an email list , you can use a Marketing Automation platform like RD Station , for example, to send email messages to contacts and to do the so-called Lead Nurturing. Lead Nurturing serves to educate contacts until they feel comfortable buying from your online store.
Video: discover 4 Marketing Automation tips to sell more on Black Friday 2024 (use the player controls on YouTube to activate and translate the subtitles into your language)!
However, there is one thing you need to do to make this email capture strategy work. That is directing consumers to your store and blog . How do you do this? Find out in the next topic of this article!
HOW TO TARGET CONSUMERS?
Well, at this point you may be asking yourself, “OK, but very few people visit my online store. How am I going to capture leads like that?”. Calm down, calm down! There is a solution for everything. In this case, we have several. To attract traffic to your online store and e-commerce blog , use resources such as:
Social media ads : use platforms like Meta Ads and Google Ads for this;
Organic Marketing : publish SEO content regularly on your blog and online store;
Referral program : reward people who bring you new leads ;
Influencers : hire influencers to talk about your brand and products on YouTube;
Bait : Create premium e-books and courses and give them to consumers in exchange for their email.
In addition, to attract visitors, you can also use Inbound Marketing, marketplace ads , and other Digital Marketing strategies. Do it your way! There’s no doubt that you only have to gain from this. Keep reading to find out more.
