The fight for high positions in search results is completely understandable - after all, the websites in the TOP 10 have the highest click-through rate, which increases the chance that the Internet user will be interested in the offer.
Did you know that 75% of internet users italy telegram phone number list will only stay on the first page of Google search results [1] ?
Even though no one has yet managed to figure out the Google algorithm 100% (it is said that there are over 200 ranking factors! [2] ), you can point out a few elements that support positioning. Use them, for example, when creating articles - it is SEO texts that will help you reach higher positions in search results.
SEO text – what is it?
Currently, SEO text is any text that can be used to support the positioning process. All content – regardless of where it is published – should meet SEO rules. So that the company's website (most often) is more visible in search results.
Where does the term “currently” come from? A dozen or so years ago, SEO texts were understood as background content – content published solely for the purpose of acquiring links. They were characterized by average quality and excessive keyword saturation.
Fortunately, such SEO texts are history – today, what counts most is value. Nevertheless, all content should meet the rules of SEO copywriting. It turns out that “Google guidelines” can be reconciled with high quality.
SEO copywriting, what is it?
SEO copywriting is a technique of writing and editing texts that supports the process of positioning websites. As I mentioned above, it's not just about stuffing content with keywords and placing links.
The essence of SEO copywriting is creating texts that will carry great value. I'm talking about content that will interest users and at the same time help direct Google to keywords that are important from your point of view.
The trick is to skillfully combine the needs of specific recipients (i.e. target group) and the expectations of search engine robots. If you focus solely on the SEO aspect, then neither side will be satisfied. However, if you try to provide interesting content enriched with appropriately selected phrases, both sides will be satisfied - both Internet users and Google.
What rules should SEO text meet?
Wondering how to write an SEO text? The answer is simple: apply the principles of SEO copywriting, but… write mainly with people in mind and for people. In this whole process, the most important thing is the person – they generate traffic to the website and are responsible for increasing conversions. And yet this is your primary goal, right?
Follow EEAT – Google's key "recommendations"
If you want your SEO text to really help with positioning, implement the EEAT principles. These are content creation tips that will increase your chances of ranking higher in search results.
E is for Experience – it is about referring to one’s own experience on a given topic.
E for Expertise – involves the transfer of expert knowledge by a person with competence.
A for Authoritativeness – it's about credibility and being an authority for others. Your content will be rated as such when it's quoted by others (ideally also people with great authority).
T for Trust – it’s about maintaining high-quality content that inspires trust. This principle can also be considered in the context of site security.
For more details and specific examples, see How EEAT Raised the Bar for Creating a Corporate Blog . Although the context is corporate blogging, the tips are easy to apply to any other type of writing.
What is EAT
Remember! When texts meet these rules, they will be highly rated by the Google algorithm.
Take care of valuable content
The basis of SEO copywriting is interesting content that will engage the audience . Engaging content will keep the reader longer and help increase its reach, e.g. by sharing on social media. The question is: how to effectively interest the Internet user through SEO text?
Intentionality
First, you need to get to know your readers so that you can quickly respond to their expectations . Become one of them, and you will learn what they don't know, what they need, what will dispel their doubts. This will allow you to create an article that fits into the idea of intentionality.
