Backlinks are considered a kind of “vote” by other sites that your site is trustworthy, authoritative, and reliable, and are key to increasing your traffic, rankings, and conversions . Despite all these benefits, link building was a long and time-consuming process until recently.
The time spent on link building is comparable to hiring several full-time employees to do the job, but with the rise of artificial intelligence (AI) and machine learning (ML), this task could become more streamlined, efficient, and rewarding.
Read on to discover the potential impact of using machine learning in your link building strategies .
Developments in AI and ML technologies
The term machine learning was coined in 1959 by Arthur Samuel while he was developing artificial intelligence at IBM to teach a machine/computer to play checkers. What has transpired in these 65 years is impressive.
Today, artificial intelligence and machine learning have come to argentina phone number resource the fore thanks to the ability of humans to transfer large amounts of quality data into machines and computers that can essentially perform two main tasks: classification and prediction.
This process requires obtaining large amounts of “clean” data while providing signals to the machine through feature engineering to better “understand” and evaluate the underlying problem in question.
Once this process is complete, the data is split into a training set and a test set. The former is used to train the algorithm's accuracy, while the latter is used to determine the accuracy of the result produced.
The next step is to choose an algorithm, such as linear regression, decision trees, or convolutional neural networks. Each algorithm gets better by comparing its predictions to error functions, such as accuracy or mean absolute error. After all, machine learning is a model that is fed data to make a prediction. The better or “cleaner” the data, the higher the chance of higher accuracy in prediction.
Why this matters: Because AI and machine learning technologies have the ability to automate tasks and analyze large amounts of data. In terms of their impact on transforming traditional link building techniques like link acquisition, analysis, and optimization , this can save link builders tons of hours and deliver higher quality results.
Another area where AI and machine learning shine is in content creation, which is a key element of effective link building strategies. By leveraging the power of AI tools to create content, link builders can identify relevant and engaging article titles, create outlines, and write the body of content more efficiently. For example, AI tools can create multiple versions of catchy titles that include specific keywords, suggest relevant placements for anchor text, and optimize articles for SEO.
This is where integrating tools like net worth trackers becomes invaluable. AI can analyze your content and compare it to competitors, especially in niches related to finance or investments, providing insights into how to position your articles more effectively. This could include incorporating data from net worth trackers to improve the quality and relevance of your financial content, making it more attractive to backlinks and audiences.
AI and machine learning tools like SEMrush, ChatGPT, and PitchBox play a key role in streamlining link building processes by improving the speed and quality of content creation and optimization. These tools help not only in crafting engaging content but also in running more targeted and effective link building campaigns. The ability to quickly adapt content and outreach strategies based on AI-driven analytics, including insights from the net worth tracker, can significantly improve a website’s SEO performance and ability to attract high-quality backlinks.
Areas where artificial intelligence is used in link creation
There are a number of AI marketing tools available for link building purposes. But what are some of the results you can achieve when you use them to their full potential? There are three main uses for AI in link building, but each can have multiple benefits for link building professionals. Here they are:
#1. Automation of repetitive tasks
First, using AI and machine learning in link building can automate a number of tasks. For example, you can monitor backlinks with AI tools that keep you one step ahead.
With these tools, you can determine whether you are receiving do-follow or no-follow links from various websites, track what your domain rankings (DR) are, and whether the backlink is offering you good “link equity.”
Secondly, you can perform competitor analysis by entering prompts into your chosen AI tool. For example, you can feed the tool a few competitor websites, determine what keywords they rank for, monitor their backlink profiles, and work on strategies to strengthen your efforts to make your site perform better. This way, you can increase the accuracy of your link tracking and analysis.
#2. Content creation
Another repetitive and time-consuming task is content creation. This task involves determining relevant and catchy article titles, creating outlines, and writing the body of the content. Each of these tasks can be transformed by leveraging the power of AI tools for content creation.
One example is asking the AI tool to create several different versions of catchy headlines that include your main keyword. You can also use these tools to suggest relevant placements for your anchor text within specific articles.
Since some of these tools offer Chrome extensions, you can speed up the process of determining relevant anchor text for your keywords while getting results in seconds.
You can also use AI and ML tools to optimize your articles. You can give the tool a link to your article and links to competing and higher ranking articles for the same topic.
Then, have them analyze and compare those articles to see which ones contain the most information, what information yours might be missing, where relevant content could be added to improve your article, and more.
This process can also speed up your processes by taking place within seconds.
#3. Creating more targeted and effective link building campaigns
A key part of link building is building relationships with people in your industry by suggesting valuable and helpful content that they can place on their own websites in exchange for links to yours.
This usually involves emailing back and forth between you and your chosen organization. But after a while, these emails can start to sound too similar, and you need to stand out. An AI tool like a chatbot can help you create more personalized emails .
For example, you can collect information about your outreach lead online and ask the AI tool to create a unique and memorable email through accurate and effective prompt engineering.
There are even AI tools that can gather vast amounts of information from around the online space to find potential customer email addresses for you. This way, whether you’re in SaaS link building or any other industry, you can save yourself from spending hours trying to find new leads and make your email presentations really stand out.
