One way to do this is through quality customer service. Gartner found that customers who received high-quality customer service were 82% more likely to repurchase or renew when offered the opportunity to switch to a competitor.
These customers were also 86% more likely to spend more on future purchases and 97% more likely to share their positive experiences.
If you want repeat customers and you want those customers to demonstrate their loyalty by spreading the word, focus on providing excellent after-sales service.
In this article, we'll explain what after-sales overseas chinese in europe data service is and how you can use it to boost sales and increase customer loyalty. We'll also list nine tips and some high-level strategies you can use to make the kind of after-sales service you offer exceptional.
What is after-sales service ?
The definition of after-sales service refers to the set of actions you take to follow up with your customers after they have made a purchase. After-sales service and customer satisfaction are closely linked. The goal is to keep your customers happy and engaged with your brand.
This can include all the technical support and resources you provide to your customers after a sale. It could also mean checking in with your customer and asking for feedback, having reliable customer support options , and providing high-quality how-to guides.
For example, a new learning platform could provide excellent after-sales service by sending a personalized follow-up email to see how the setup is going. They could offer a demo tutorial or use automated solutions to help customers get started. They could also send an email drip campaign that teaches customers how to get the most out of their new platform.
There are many ways to offer after-sales service, meaning that support extends beyond the sales team . After-sales service can be provided by the retailer, manufacturer, customer service, chatbot, or a training provider. It is often included as part of the overall marketing strategy .
The main reason why most companies focus on after-sales service is that it increases brand loyalty and customer retention. Thinking about Gartner’s survey, the better the service your customers receive, the more likely they are to stay and spend more with your company.
