Traffic on the website in the time period in case of publishing news content
However, running a blog is not about momentary interest in a single article, but about systematic visits from users, including potential customers. Although you can publish news content every few days, there is a risk that nothing interesting will be happening in the kuwait telegram phone number list industry at that moment. In addition, such a strategy can result in the blog containing outdated articles that will no longer attract users. To prevent this, it is worth knowing the potential hidden in evergreen content. Are you wondering how to write this type of article?
From this text you will learn:
what are evergreen articles,
what are the forms of evergreen content,
why it is worth including them in your content marketing strategy,
how to write evergreen articles,
how and where to look for inspiration.
You will also get to know examples of evergreen articles, thanks to which you will understand their essence even better.
Evergreen – content that never goes out of date
Evergreen is a topic that remains relevant all the time. It is timeless – regardless of whether a dozen or so weeks or months have passed. It always attracts recipients, generating traffic to the website, etc.
An evergreen article can be recognized by the fact that it is constantly visited or even shared on social media – even though several years have passed since its publication. This is a big advantage compared to news articles, which – although they may reach popularity records on the day of publication – will very quickly be forgotten.
For this reason, evergreen content should be an integral part of your content marketing strategy. How do you write an article like this?
Forms of evergreen content
Evergreen content can take many forms. This gives you almost unlimited possibilities for creating timeless content.
Guides/Handbooks
Users very often look for information on how to do something. That is why guide-style articles will not lose their popularity. Not only guides for beginners are popular, but also those dedicated to advanced users. Creating such texts looks identical to writing thematic articles, but the topic must be more timeless.
Product Reviews
Even the best product description is often not enough to encourage a purchase. If you want to attract recipients, it is worth posting product reviews. This content is sought after – it is a source of knowledge and helps make a good purchase decision.
Of course, not every product can be given an evergreen review. This won't work for smartphones, TVs, and other devices. The reason is simple - new models of the same device appear all the time, so the previous review will no longer be relevant.
An Evergreen review may concern products from categories such as: dietary supplements, children's toys, children's accessories, cosmetics.
FAQ section
The answers in the FAQ section can be considered as the evergreen content. So create a list of questions that potential customers ask (or could ask). Add the answers and ... an evergreen article is ready.
The FAQ section has another advantage: if you clarify as many doubtful issues as possible, you will avoid hundreds of phone calls and emails with constantly repetitive questions.
