From the point of view of sample distribution

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There are several ways to distribute free products. Different methods solve different problems and have their own advantages:

Distribution of samples at the point of sale - so the customer can immediately purchase the product.

Exchanging old goods for new ones allows you to more accurately determine the segment for sample distribution.

Distribution at high traffic locations increases product awareness and is especially useful when seeking feedback on the quality of a product before launching it to market.

Investment in purchase.

Using the samplemat, you can collect contact information from albania whatsapp number database interested clients. The downside is the small number of devices.

From the point of view of trade channels
Distributing samples through an online store or in a regular store is very different in terms of organization and costs. Both methods have their advantages.

Distribution of samples in an offline store is carried out either through promotional personnel or by cashiers and sellers. When distributing through promoters, remember that there will be no targeting as such. In addition, the costs of the promotion will increase, because the work of a promoter is not a cheap pleasure. When involving cashiers, it is possible to more accurately select an audience, for example, focusing on the amount of the check, the presence of a specific product in it, or the fulfillment of other conditions by the client. However, difficulties arise with the placement of samples in the checkout area, as well as an increase in the time it takes to serve customers in line.

Attachment to online order when assembling the order. There are quite a lot of opportunities for targeted distribution of samples. But there may be difficulties with storing samples.

From a targeting perspective
Depending on the sampling goals, organizers may have different targeting requirements. The need for accurate audience sampling adds requirements to the choice of distribution location.