Collaboration, or ambassadorship

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Collaboration, or ambassadorship
This option implies a longer cooperation with the blogger, where for some period of time he periodically advertises a certain brand. If you want to understand what this looks like, then watch the review of the KIA Sorento car, presented by Alexey Pivovarov.

This format is the most productive if your goal is to increase brand awareness and improve public loyalty, because this requires constantly mentioning your product.

The advantage of being an ambassador is that each integration during such cooperation will increase the level of trust in your brand (but at the same time, the blogger’s reviews of the advertised product will gradually lose their value in the eyes of the audience).

Cons : the highest cost, the need to benin telegram database coordinate many nuances, long preparation time. For these reasons, ambassadorship is not yet very popular in our country.


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"Sample proposal for cooperation: just follow the instructions!"
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Advertising Integration in TikTok
Today, the number of TikTok viewers is growing by leaps and bounds. This is the reason for the high demand for this kind of content makers. Let's look at the most common variations of advertising integrations in TikTok:

Hashtag Challenge
This method can also be called a branded challenge. The principle of work is to create a tag, an idea and a task for viewers. For example, take a photo against a certain background or shoot a video with a pet. In this way, the blogger gets users interested, and they begin to compete in creativity.

Advertising Integration in TikTok

TikTok stars create brand advertising, increase its level of recognition, and gain additional benefits for themselves in the form of an increase in subscribers. The main marketing task here is to organize user content and expand the company's information field.

In this case, you can start cooperating with the service itself. In this case, the platform will create a special page where all the conditions and videos will be posted. But this is more applicable for marketing large brands. For small companies, any tag and idea will do, the most important thing is to create a powerful incentive for the viewer in the form of a discount, gift and other bonuses. In any case, the PR video will have a chance to get into the recommendations and get a large number of views.

The effectiveness of the hashtag challenge can only be analyzed based on the number of videos and the number of views.

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