2. The scarcity effect Creating scarcity increases the value of the product and encourages quick purchase

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In niches such as sweepstakes, this technique is especially popular. Reminding the user of limited stock or a limited time offer helps them make a decision faster. 3. Discount and unique offers Special offers and discounts on the landing page increase conversion by 10-15%. Use accent colors that match the region: yellow is great for Mexico, for example. Approaches such as the opportunity to “win” a discount if the user tries several times also increase interest. 4. Infographics Graphs, statistics, and images azerbaijan phone data clearly highlight the benefits of a product. Good infographics can replace several paragraphs of text and convey the essence faster. For example, if a product helps to get rid of pain, you can show the target areas of discomfort, which will increase trust in the offer. 5. FAQ block The Q&A block clears up common doubts, helping the user make a decision. This is especially important for complex and expensive products, such as crypto exchanges or travel services.

Next, select the campaign type depending on your goal. For example, to attract traffic, select Search — these are text ads that appear in Google results. Other types of campaigns include: Demand Gen: Image and video ads on YouTube, Discover and Gmail to drive demand Display: Image and video ads that appear on sites and apps on the Google Display Network (GDN) Shopping: Product listings that appear in Google Shopping and search results Video: Video advertising on YouTube and other sites Maximum efficiency: automated campaigns with AI that span all Google channels Once you have selected your campaign type, you will need to specify additional parameters. For example, if you select Website Traffic, you will need to specify the URL of the landing page that visitors will be directed to. Next, you will need to name your campaign and click Continue to proceed to further settings.