Here is a simple overview of what EEAT represents:
Experience: The author's personal experience on the subject.
Expertise: The author's expertise and knowledge of current topics.
Authority: The general reputation you have in your industry.
Reliability: The use of factual accuracy, trustworthy sources, secure online payment systems, and reliable customer service.
You can evaluate it by asking yourself these questions about your content:
Does it contain additional information that the higher ranking pages don't have?
Tip: There's a great list of questions from Google that china telegram number database can help you assess the usefulness and trustworthiness of your content.
Content written for people
Google recommends considering who created the content, how the content was created, and why the content was created.
Who: Clearly states who the author of the content is and includes a byline or short bio.
How: Share details about how the content was produced. For example, if a study was conducted, mention what data was analyzed in the study. Or if AI was used to create the content, an AI disclosure may be appropriate in some cases.
Why: Make it appear that you are creating content for humans and that it is useful to them.
It’s worth mentioning that leveraging AI to write content isn’t against Google’s guidelines, as long as it’s used appropriately. But generating content primarily to manipulate search rankings goes against Google’s spam policies.
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