Ecommerce and Consumer Trends During Coronavirus

[khatunhumaira]

What should businesses do to survive COVID-19?
All eyes are fixed on the Civil Protection data and the declarations of the Government and the Ministry of Health, in search of an answer to the question "What to expect from Phase 2?".

On the horizon, we are starting to see dramatic changes in the way people lived and consumed products or services before March 2020.

In turn, companies understand that these changes are about to affect the entire business some of the key features of band management system, from the supply chain to e-commerce sales.

To stay ahead of the market and make informed decisions, there are data that companies need to know.

So, we’ve gathered the latest SEMrush data on ecommerce trends , consumer behaviors, and market demand to help businesses navigate what may be the most challenging time to start a business: the Coronavirus pandemic.

The impact of Coronavirus on user behavior
As 52% of consumers attempt to practice social distancing (currently the only measure to combat the infectious disease COVID-19), more people are shopping online for a growing number of new product categories. It’s not just a matter of reporting a rapid increase in online shopping, but of understanding the nature of that demand.

Some of the largest retail chains had already announced that they would devote resources to e-commerce, to expand their online sales. But COVID-19 has accelerated this process. And while these businesses may seem better equipped to meet new customer needs, this shift of consumers online due to the pandemic is spreading out of control.

Consumers are starting to shop in categories that they didn’t expect to see such a rapid increase in online shopping.

So, with COVID-19 this sudden shift towards online shopping has shifted the focus from consumer behavior to user behavior – the behavior of people browsing online.

Therefore, with insights from SEMrush data, we will see:

How consumer demand has changed in recent weeks.

Which sectors saw the biggest spike in traffic.

Which products are at the top of the most searched list online.