6 benefits of offering loyalty programs in your business

[riyasimla22]

One of the most effective ways to build relationships with your customers is through loyalty programs . The more loyal they become, the more frequently they will shop at your business and the more likely they are to recommend you to family and friends. So, you'll see how a small action – rewarding customers for their purchases – can trigger a chain reaction that leads to increased clientele, sales, and the popularity of your business.

Do you want to implement a loyalty program , but you're not sure how to get started? In this article we suggest some strategies.

1. Frequent customer
According to a survey conducted by AnnexCloud , 87% of people look for businesses with loyalty programs . These usually work with a system of accumulating points for each purchase, which the customer can later exchange for discounts, free products or other rewards.

2. Birthday
Many restaurants and more and more businesses are joining the trend of giving their customers a small gift on their birthday , a gesture that can be considered an example of a loyalty program . Restaurants often offer a dessert on the house, for example. Of course, it is important to ask the customer to prove that it is their birthday with an official ID.

3. Special experiences
Many people are not looking for free products, discounts indonesia whatsapp data reward points, but for new and refreshing experiences . Depending on your business, you can organize a pleasant experience that brings together your regular customers. For example, a brewery can offer a beer tasting for a limited number of people, under the pretext of its anniversary, and thus strengthen the relationship with its diners.

4. VIP Memberships
This strategy is perhaps the most widely used by airlines, banks and financial businesses, who reward customers who not only spend frequently, but those who spend more. These are loyalty programs that open the door to a world of exclusive benefits and maximum convenience.

5. Discount cards
Some businesses distinguish themselves by rewarding each purchase with a discount coupon . Thus, if someone makes a purchase at a bookstore, they receive a discount for having a coffee there, or if they buy a coffee, they receive a discount for the bookstore. This ingenious strategy increases the customer's desire to buy and invites them to return to the business .

6. Loyalty programs outside your business
Keep in mind that many credit cards offer their customers loyalty programs in which they award points for purchases they make. If you accept cards in your business, people can get this extra benefit even if you don't offer it to them directly. Partners like EVO Payments offer you the most practical and secure payment solutions so that you can accept cards in your business.

The best thing about these and many more loyalty programs is that they are easy to implement and won't cost your business a significant amount of time or money.