Who needs to create a media plan?

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A media plan, as a tool for monitoring the effectiveness of the PR, is needed by everyone involved in an advertising project. It will be useful in the work of marketers, PPC specialists, creative designers, CMOs, SMM specialists - that is, those involved in launching advertising on various platforms. Typically, a media plan is created in Google Sheets, where it is easy to provide access to the document to team members.

The media plan is agreed with the project manager or client before the launch of the nigeria rcs data advertising campaign and can be changed during its implementation if the indicators do not meet the planned ones. For example, if Search Google Ads brings fewer conversions than Facebook Ads, but more funds were allocated for it, they should be redistributed. That is why constant monitoring is important, and the media plan is the best assistant in this. The more data you managed to collect during the development of the advertising strategy, the more accurate the plan will be.

What happens if companies launch advertising without a media plan? First, the responsible specialist has to keep everything in mind. When the project is small with one or two promotion channels, it is not difficult. Another thing is large-scale advertising campaigns involving several platforms, which are difficult to control with maximum accuracy every day, even for experienced marketers. Second, communication regarding the PR becomes more complicated: there is no visual material that can be used at meetings with the team. The effectiveness of budget planning also decreases - when you have to choose where and on what to spend the allocated amount during the campaign, the risk of "spill" the budget is much greater.