Calls to action can be found on any digital platform, from “follow” on Instagram, to “add to list” on Netflix, to “enter” when logging in to Facebook. However, on websites, the goal is to obtain a potential client, so CTAs must be strategically placed .
All this saturation often causes our eyes to no longer taiwan b2b leads take into account those buttons that prompt actions ( content blindness ).
That's why we give you the following tips to attract the attention of your visitors :
Create creative wording (text that will go in the CTA ) . For example, instead of writing “Book Now” on the button, make it more user-friendly with “Find a flight”, “Find a room” or “Find a table”. These small changes will really make for a better user experience.
The design of the links or buttons must have the style/colors of the website .
Never put the CTA at the bottom, as many visitors don't get to that point. Place it in the top right corner , where they will definitely see it without having to scroll .
If you can give something in return , offer it. Whether it's a free e-book download , a downloadable poster, a discount, etc.
Don't overload with CTAs . If the visitor enters a landing page with 8 CTAs , they won't know which one to click on, because the more options you give, the more confusion you'll cause. You can place up to two CTAs, as long as they don't have the same objective, i.e., “Add to cart,” “Add to wish list.”
Calls to action are essential to determining the success of your website. From finding prospects on the contact form, to making an online purchase, to following you on social media.
If you would like to implement several Call To Actions on your website, we are ready to help you, we are a digital marketing agency focused on improving the user experience through web design and development .
