If your business is pursuing these objectives and is implementing so-called "content marketing", it is essential that it has an editorial calendar.
In this blog we will tell you how to do it and how it benefits your company.
First of all, what is an editorial calendar?
It is a document that contains everything related to belarus b2b leads the content you are going to publish, for example:
date
hour
platform
format (image, link, video, etc.)
person in charge of publishing
hashtags used
objective, etc.
The editorial calendar allows you to plan your communication campaigns with sufficient anticipation and prevents you from publishing unapproved or last-minute posts.
It also allows you to create a communication and content strategy based on your company's objectives, which is implemented through social networks and your business blog.
Steps to create your editorial calendar
1. Objectives
As you probably already know, the first thing you need to do when implementing any strategy is to designate your objectives. What do you want to achieve with your company's blog and social media?
2. Research and determine the topics
Conduct a bi-monthly, quarterly, or whatever you prefer analysis of the essential topics you need to cover on certain dates. Include significant dates in the industry you belong to, general celebrations, and of course information about your products and your sector.
3. Communicate
To facilitate the content of your blog and social networks, we recommend creating at least 4 pillars of communication. By this we mean having basic themes on which you will create content, for example: commercial information, news and anniversaries, valuable information for the public about your sector, did you know, etc.
4. Plan
Schedule your content one or two weeks in advance so that you are always one step ahead without losing track of what will be published in the coming days, both on the blog and on social networks.
5. Alert
While planning will save you a lot of time and work, it is important to still stay alert to trends and news as you may find yourself needing to publish or delete a post unexpectedly.
You may be interested in: Digital marketing strategy for B2B and B2C businesses
