Generates expectation
To build excitement and anticipation among your subscribers, send brief, to-the-point information about upcoming promotions before the launch. Your customers want to know in advance what you're preparing for Black Friday, so don't be shy and start preparing the groundwork. This could help you expand your subscriber list through word of mouth.
If you have subscribers who signed up in the past to benefit from a welcome offer and are now considering whether to continue their subscription, remind them that they can benefit from other benefits in the future. This will ensure your retention rate.
Prepare your team
We often think only about the marketing campaign and forget about jamaica whatsapp number data 5 million other parallel details that are just as important. Managing stocks, informing the team, preparing shipments, etc., are actions that we must prepare in advance to avoid friction that generates negative experiences among your customers.
You probably already have it under control, but we have prepared a short list that will let you know if you have thought of everything.
Does your team know the offers you are going to launch?
Are the conditions for accessing the offers clear and visible?
Can your web server handle increased traffic?
Is your shipping company notified?
Is your logistics team prepared for returns?
During Black Friday
Call to action
Every SMS marketing message you send should be accompanied by a clear call to action . Without one, recipients will feel lost. They should quickly understand the purpose of your message so that they don't miss it. In addition, the main advantages of sending bulk SMS are convenience and ease of reach. If recipients are forced to search for information in order to benefit from the promotion, you will have failed in your attempt. Make sure to include a button, link or clear instructions.
