What does a value proposition consist of?

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Now that you've learned about the four tools for creating a value proposition, we'll move on to creating one just for fun.

The process described below can be used to create a website, presentations, etc.

1. Supertitle
David Ogilvy, considered the father of advertising, once said, “Write great headlines and you will invest 80% of your money successfully.”

This applies to your value proposition headlines too. They should be one short sentence. The purpose of a headline is to grab your readers’ attention. It should make your customer say, “Hey! You’ve got my attention. Please tell me more!” That “please” is very important.

How to Create a Brilliant Headline

The secret to writing a great headline is to write a lot of bulgaria mobile database headlines. Imagine we need to write a headline for a company that sells shoes. Start by creating a list, like I did below. Then create a lot of headlines. Once you have five to ten different ones, review your list and choose the best one. Or combine elements from two to create a great headline.

2. Subtitle
A subheading is similar to a superheading in that its purpose is to make the reader want to read the next few lines. Your subheading can be longer, but it should still be concise. A subheading is a good way to add extra value to what you have to say.