LTV = [Average monthly revenue per customer in dollars] X [Customer lifetime in months]
CAC = [Total dollar cost to acquire customers in this buyer persona] / [Number of new customers acquired from digital marketing campaign]
The ideal LTV:CAC ratio is 3:1 per 12 months, meaning the value of a customer qatar number data should be three times greater than the value of acquiring them as a customer. A ratio closer to 1:1 means you’re spending too much to acquire customers. A ratio higher than 3:1 means you’re losing business because you’re not leveraging your digital marketing efforts to acquire more customers.
Now, as you can imagine, this approach isn’t a perfect estimate of what it will take to hit your revenue goals. It’s only as accurate as the information you provide. However, it’s much better to do this than to do it haphazardly and without any basis in mind, hoping that digital marketing will produce the results you need.
How is digital marketing different on mobile?
Mobile digital marketing is different from desktop digital marketing. These differences are significant because smartphones are the primary device people use to interact online.
With around 50% of online activity taking place on mobile devices , the shift from desktop to mobile has profoundly affected digital marketing.
Google Ads has gotten rid of sidebar ads on its results pages to create a more consistent experience between desktop and mobile. Facebook Ads has followed suit for the past 5 years, no longer showing sidebar ads on desktop or mobile and instead showing only in-stream ads.
In addition to optimizing your ads for mobile, it’s also important to think about your website and landing page experience. Your website may look great on a desktop screen, but it may be impossible to navigate on mobile. If you do, you could end up alienating a significant percentage of your traffic.
At the very least, you should have a mobile-responsive website. Ideally, your mobile user experience (UX) should be designed so that users can access as many features as they can on a desktop site.
Whether most digital marketers realize it or not, digital marketing is now all about the mobile experience. The good news is that if you’re new to digital marketing, you don’t have to worry about reinventing the wheel.
You can start bringing eye-catching ads to mobile now and then adapt as much as you need for mobile.
In this article we talk about what digital marketing is, its resources, strategies and how to get started. Now it's time to get your hands dirty, but if you don't feel comfortable yet, a course should be enough to get you started.
What did we learn from this article?
What is Digital Marketing?
Like other types of marketing, digital marketing is a way to connect with and impact your potential customers. The difference is that you do this online through a series of digital channels such as social media posts, content marketing, web and social media advertising, and search engines.
Does digital marketing work?
Digital marketing is an excellent option for any business that wants to take advantage of the resources that online marketing makes available, and thus achieve success in a world that only grows digitally.
How do I get started with digital marketing?
The good news is that it’s easy to get started with digital marketing. With a basic understanding of digital marketing from your own experience or from a course, you’ll already have an idea of what to do.
Is digital marketing different on mobile?
Mobile digital marketing is different from desktop digital marketing. These difference
