Send them an email to get their attention, starting with the subject line . Make one specific to this group, trying to get them active again.
email subject generator
For the email you can choose any of the following options, or all of them together if you think it is necessary:
Send them an incentive
Personalize the email you send them and give them a special incentive—really special—that you don't normally give to your subscribers. It could be a discount, a trial, or some really valuable free material.
Create a survey
This survey can be a great help to understand the reason for their inactivity. When doing it, be creative and make it as attractive as possible. If possible, give them some incentive to complete it, as the information you can get from it will be very valuable to improve your strategy.
Run an A/B test
Divide your inactive subscribers into two groups and send them two different emails to try to win them back. The one that brings you the best results, after a while, you send it to the group of inactive subscribers who have not yet responded.
Give them a second chance before they unsubscribe
If after a few weeks you haven't seen any change, send them an email trying to win them back one last time, but also letting them know that you will cancel their subscription if they are no longer interested in your content. Use this email to try to find out the reason for their lack of interest.
This will be the last chance you have to interact with them and if it estonia phone data doesn't work, it's best to cancel their subscription , since an inactive user for a long time will not bring you any results, on the contrary, it will only generate expenses.
It is natural that some of your users will unsubscribe from your list over time. When there are only a few of them, you should not worry, but it is always good to try to find out the reason. When the lack of interest is due to some factor on our part, in that case, knowing the reason, we can correct it and improve our strategy more and more.
What to do after a subscriber cancels?
If you have already followed the previous procedure when the user was inactive and you already know the reason why he or she lost interest, all you have left to do is correct it so that it does not happen again.
If you don't know why they unsubscribed, it's time to send them a personal email to say goodbye and try to find out why. It's essential that the email you send is personal and a farewell, it's the most you can do to avoid becoming a spammer.
It's best to find out the reason for inactivity before it's too late, as at that stage you can still win back subscribers before they cancel.