How to implement email forwarding

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Once you have an email, you can track things like purchase history or cart abandonment. But to gather more information that will help you be more precise with your retargeting, you need to track visitor behavior.

This behavioral marketing can be done with cookies stored in the user's browser. It can also be done through the increasingly popular Facebook-like tracking pixel, which can be placed in display ads, emails, and browser-based websites.

Using the chosen tracking method, this data can be collected by czech mobile database the email service provider (ESP). When pre-set conditions have been met, the relevant redirect email sequence will be triggered.

When done correctly, at this point companies like yours can hope to recover a significant amount of potential lost revenue.

This can be as simple as a cart abandonment reminder that leads to a purchase being completed or a renewal email with a promo code to return as a user of the service.

The path to email remarketing succes is an easy one to follow in theory. But it takes a well-thought-out plan that considers the small details to make it work for your ecommerce business.

Collect customer data
Use forms on your landing pages, shopping carts, and on-site technology like Digital Assistant to make it easier to collect important contact information from consumers.

Gather the most relevant information to build your customer profile, such as: