Google result normal blue link

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Rich snippets are a type of rich result that appear next to a regular result to enhance it. Review stars and cooking times are both rich snippets and rich results.
Do rich snippets help SEO?
If you compare results with and without a rich snippet on a SERP, the impact of the latter immediately becomes evident.

A normal blue link result:

And augmented with a rich snippet:

Google result with rich snippet
Review stars and thumbnail images take up space on the page and attract attention.

It's no surprise, then, that studies show that users are more likely to click on rich results than on non-rich results.

If you want a recipe for roast chicken and you come south africa telegram data across a result that gives the cooking time and the number of calories in the chicken, you can be sure that by clicking on that link, the page will tell you what you want to know.

Seeing a thumbnail image of a cooked chicken gives even more confidence, as it shows the desired intention.

You can almost smell the delicious food; click now.

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The different types of rich snippets
There are a wide range of rich snippets in search results; they appear based on the content of the page.