How to use the Goldilocks principle

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Offer three price tiers with different features, with the middle option offering the best value for most customers.

Bizarre effect
Quirky or unusual information is more memorable, so belarus phone number data incorporating unique elements into marketing campaigns can increase recall.


How to use the Bizarreness Effect

Use unexpected images or unconventional product descriptions to make your materials stand out. marketing to stand out and be more memorable.

The Dunning-Kruger effect
People with limited knowledge can overestimate their expertise, so provide clear, easy-to-understand information to help customers make informed decisions.

How to use the Dunning-Kruger effect

Provide concise explanations and simple images to clarify complex product features or concepts for your audience.

Foot in the door technique:
This technique involves encouraging customers to accept a small request, increasing the likelihood that they will later accept larger requests.

How to use the Foot in the Door Technique.