1. Updated
Updated Social Media Professional
The social media analyst needs to keep a close eye on everything that is happening in the social media world. It is natural to need to stay up to date. In this digital world, everything changes very quickly, both tools and concepts as well as events that may present opportunities or threats to the social media marketing strategy.
Specialized websites and tools help with this mission. We have listed some essential FREE tools that every social media analyst should use:
Ubersuggest
Neil Patel's keyword analysis tool can also be an ally in finding out which content is most shared on Facebook and Pinterest.
For example, by typing the word “Data Scientist”, we can go to the content switzerland phone number data ideas tab and see which content title has the most shares.
This gives us an idea of the relevance of that topic to your target audience for the keyword being analyzed. This can provide a lot of insight into new content based on your target audience’s consumption preferences and also gives you a general idea of what that target audience consumes on social media.
This may be an unusual tool, but there's nothing like having a Twitter account and following the trending hashtags of the moment. Twitter is usually the first social network where news and updates arrive in the world. Therefore, having a Twitter account to at least follow these hashtags is enough.
Google Alerts
Google has a very interesting tool that delivers content from all over the web to your email for keywords that you select. You can select any keyword and create an individual alert for each one.
From experience, if you are looking for quality content, you can often be disappointed, as you have to “fish” for good content within the alerts, however, if you want to keep track of what the web is producing in terms of content regardless of quality, this is a good free tool for that.
Of course, free tools can often meet the individual demands of each professional, as it is almost impossible to find a professional who will pay for more complex tools for their own consumption, that is, without having a project behind it that pays for that tool in some way.
Mention
Mention is a tool for analyzing mentions of your brand, competitors or any term you want across virtually the entire web. It doesn't matter if it's content or simply a random mention. The tool promises to capture all mentions. The tool is free to create 1 alert with up to 245 mentions, 3 social accounts and one user.
Other paid social media monitoring tools are available, but we suggest that these are used for specific purposes and not just to stay up to date. It would be an unnecessary expense for that purpose.
2. Creative
creativity on social media
Creativity is a defining characteristic of social media. Being creative allows you to find new ways of saying the same thing, identify new ways of doing a task, and bet on new trends. Creativity opens up new horizons and allows a social media analyst to go further with their ideas and find new paths to challenges. That is why many advertising and publicity professionals go to the web as social media analysts.
Learn to be more creative by opening up your cultural repertoire and using techniques to stimulate your creativity. The greater your cultural repertoire, the greater your ability to connect seemingly incomparable points and turn these two points into something creative and innovative to achieve a common goal. That's what creativity is all about.
3. Disciplined
discipline
This is a very important chapter. Discipline is essential to obtain results. It is through discipline that we maintain consistency, and through consistency that we see our efforts gradually transform into results. Many times in digital marketing strategies, one action alone will never solve any problem. It is through the discipline of maintaining the actions that you believe will lead to results that everything will take shape and the results will appear. That is why being disciplined and believing in your work is so important.
4. Realistic
realistic-social-media
Being realistic means, above all, basing reality on facts. If a piece of data or a number is saying x, the social media analyst profile has to abandon their passions for y and accept the reality x so that they can then take the appropriate measures. Practically all careers in digital marketing need to have a dose of realism at their base, because, with the amount of data available, it is practically suicide to go against what the data is screaming in your mind and ignore it.
Being “realistic” can often clash with being “disciplined.” After all, as we said before, an action alone often does not reflect the success it will have if it is done frequently. If we were to base our actions on the realism of an initial action separately, we could give up on it. However, like everything on the internet, the period of data collection is essential for us to know whether an action is being effective within reality or needs to be abandoned. Therefore, wait for a sufficient volume of data to be collected so that you can draw a conclusion. Discipline is needed to maintain the actions and realism is needed to read and interpret the data generated to make decisions.
