Opening a mobile phone or computer and using a search engine to enter keywords to search for information is an important way to obtain information and has become a daily routine. The first page of search results is not only the main reference for users to solve their doubts, but also a battleground for companies, all of which hope to stand out on the first page. How do search results pages provide content based on user needs? How should users’ search intentions be classified to meet their needs? Come and learn with Qibao!
Table of contents
1. What is SERP?
What is SERP and why it matters
Importance of SERP in SEM and SEO
2. What is search intent?
The importance of search intent
Four types of search intent
How to infer the user's search intent
3. SERP and Search Intent
4. How to improve the ranking of the page? Tips to tell you!
How to optimize search intent?
How to do SERP optimization?
1. What is SERP?
“SERP” stands for “Search Engine Results Page”. This means that when a user enters ig database specific keywords into a search engine, the content of the search results page (SERP) presented does not appear randomly, but is determined by the search engine through its complex algorithms in order to provide the most relevant and valuable information to the searcher.
Figure 1: The search results page displayed by entering the keyword "KPN"
What is SERP and why it matters
SERP plays a key role in the field of digital marketing. When users enter specific keywords in the search engine, they expect to get relevant and helpful search results that solve their needs. The goal of the search engine is to do its best to meet these expectations and provide the best user experience.
On the SERP, users may see a variety of different forms of presentation results, such as natural ranking results, paid advertisements, knowledge graphs, multi-form results, and related searches, each of which has its unique function and value.
For marketers and business owners, understanding the definition and composition of SERP is the key to success. By understanding how SERP works, marketers can optimize their website content to improve their website's page ranking, increase brand exposure and potential customer traffic. At the same time, they can also appear in paid advertising positions through paid advertising to attract more potential customers.
According to the Backlinko Organic Click Through Rate study, the following is the average click-through rate of Google by ranking position. People almost always get information when ranking 1-5, so website operators need to continuously optimize their web pages to appear in better positions.
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