This can include informative content, special offers and customer testimonials that help build trust. Encourage conversion. We recommend you check out this article covering applying lead nurturing to your strategy. 4. Authentication and deliverability authentication and deliverability are essential for ensuring your emails reach your subscribers. Boxes without ending up in the dreaded spam folder. Here are some. Key practices to ensure high deliverability. Set spf, dkim and dmarc spf (sender .
Policy framework) spf is an email verification protocol that allows belgium phone number material receiving servers to verify emails. Authorization server from the sender domain. Setting up spf involves adding . Your domain's dns record lists the email servers authorized to send email on . On your behalf. This helps prevent identity spoofing and reduces the likelihood of your email being compromised. Mark as spam. Dkim (domain key identified mail) dkim adds a digital signature to your email headers, allowing the receiving server to verify that the email has not been altered in transit.
It comes from the domain it claims to come from. This adds authenticity. Protect your email and improve deliverability. Dmarc (domain-based message authentication, reporting, and conformance) dmarc is a protocol. It uses spf and dkim records to verify the authenticity of emails and provides information on how to handle messages that fail authentication (for example, reject or quarantine them). Setup. On dmarc, you must add a dns record that specifies the authentication policy and provides the .
The Power of Seasonal Campaigns in E-commerce
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