Catch your competitors' downtime. If you notice that your competitors aren't posting on specific days or times, you can take advantage of this. If you notice that engagement is high on a specific day or time, but your competitors don't post frequently during that time, schedule some of your own posts during that time. Depending on how savvy your competitors' social media managers are, your chances will vary. However, if you can find a high-engagement, low-frequency time, it could mean serious gold for your own cause.
Infiltrate! One way to build influence in your competitor's social media networks is to become an active member of the community. Be careful when promoting your own site or services through a competitor's profile - doing so could get you banned instantly. Instead, spend your time offering help and authority. If you become an integral part of your competitor's social media networks, their followers will begin to follow you, too. While this method can be difficult and time-consuming, it can also be a very effective way to build a niche audience from your competitor's audience if done correctly.
Hijack their ad space
Instead, you’ll be utilizing the available ad space on your competitor’s website to promote your own website. Look at your competitor’s website to see if they use any ad networks (such as Adsense) to generate revenue. Once you’ve identified your opportunity, join these ad networks and start displaying your own highly targeted ads on your competitor’s website.
Your targeting abilities will depend largely on the ad networks your competitors use, and costs will vary based vk database on the ad networks and the amount of traffic your competitors drive. Note that this is a fairly short-term strategy, as competitors will often block unwanted sites (such as you, their competitor) from displaying ads on their sites. However, this can be a great way to gain some initial visibility among your competitors’ customers with a small initial investment. This strategy can also work well in the long run if your competitors are not aware that they can block specific ads or are slow to catch on to what you are doing.
Tip: If you use ad networks on your site, make sure to block your target competitors to prevent them from doing the same to you.
Poach competing YouTube campaigns
That must be a good video your competitor has… and it would be a shame if someone showed a better video before it. Use a tool like SocialInsider to find your competitor's best performing YouTube videos and the keywords they show for, then create a highly targeted ad campaign that undermines their videos by showing your ads before (or during or after) their videos. Highly targeted ads can drive visitors from your competitor's pages to your own. To do this effectively, you need to use three different types of YouTube targeting.
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