Cold Calling Leads: Setting Realistic Goals

[s.inf.o2.6.9]

Stage setting kpicalculate . How much profit you will get from your investment.If advertising has already been launched for . The business, take the conversion for the past six months, apply it to calculate the . Projected income and enter the figure into the media plan. For a new company, take . The competitors' indicators - they can be obtained from the relevant services, for example, woorank, . Serpstat, semrush. To use from the same for a seasonal business, you need to use .

Data from the same month last year.Stage job seekers data building an advertising mapprioritize all advertising channels and . Add them to the media plan of the advertising campaign with the budget. Specify the . Cost of a lead from each source.In the advertising map, it is important to consider . All possible promotion channels where our target audience lives, and not just sites with a . Large reach. They will help us in achieving various goals of the strategy.

Ways to . A media plan. Stage we outline plansthere are different ways to write a media plan. . For example, in the form of a table:media plan example excelsample of a completed media . Plan:it is necessary to think through not only the overall duration of the media plan, . But also the duration of each channel separately. It is rational not to launch all . Promotion sources at once, but to act incrementally.