Based on page views per website session in 2022, Statista found that globally, websites in the energy, utilities, and construction industries had the highest average traffic per online session. During Q4 2022, desktop users in these industries viewed approximately seven pages per session. Travel and hospitality followed with nearly six pages per session. The travel and hospitality industry ranked first in terms of page views for mobile users, closely followed by retail.
MobiLoud says that nearly 60% of all web traffic worldwide comes from mobile devices. Among these mobile internet users, nearly 90% prefer to use mobile apps for a better user experience. It also states, citing reports from Criteo/Button, that mobile apps have a 157% higher conversion rate than mobile websites and perform better across several key engagement metrics.
Transparent explained how Meta (formerly Facebook Inc.) legally collected the most data possible, nearly 80% of user ios database data. Instagram, an app owned by Meta, collected 69.23% of all available data, including users’ hobbies, sexual orientation, weight, and height. In 2023, Meta generated more than $131 billion in advertising revenue .
In a 2022 survey , Databox found that 60% of desktop users spent an average session duration of 3.5 minutes, compared to over 70% of mobile users who spent the same session duration.
According to the onDeck study , Facebook Messenger, Instagram, Zoho Analytics, PayPal, Amazon A to Z, Google Drive, Adobe Scan, Glassdoor, X-VPN, eBay marketplace, and Square Appointments are the large business apps that collect the most data from customers or users.
Customer service or support collects data through customer interactions—including inquiries, ratings/feedback, and complaints—to help businesses identify pain points, customer satisfaction levels, and product issues. This insight helps them provide improved, personalized customer experiences.
Check out these statistics to see how customer service interactions are a goldmine of first-party data.
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