Reason 9: Research the competition

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While you're working to connect your social media strategy to your blog, your competition is doing the same. You can try subscribing to or remembering to check your competitors' blogs regularly to see what's new, but you can also use the social network to find new posts from your competitors .

By tracking your competitors' tags or seeing who else is posting in the same categories as you, using the same hashtags, you'll find posts on similar topics, without having to go and research their websites.

You can also use the social network to find new brands that you may not yet recognize as competitors and check out what types of blog posts they are making.


Reason 10: Establish a dialogue
While a blog post may be well-researched, provide great insights, answer key questions, and address key pain points of your audience, it is still a fairly limited way to communicate with your customers and leads.

Even with a comments section built into belarus phone number list your blog layout, you'll often find that there isn't much dialogue on the page. This can be off-putting for you and your marketing team.

Social media, on the other hand, is designed to create conversations . When you share blog posts on your social channels, you find that there are many more opportunities for discussion to occur between followers and new readers .

Not only can you read the comments or posts that accompany shared content to understand followers' reactions to new content, but you can also follow and view discussions among your audience members.

Social threads and comments can help you understand reactions among followers and gain valuable insights into how your audience receives your content.

When conversations about blog posts become more and more common, each time a new article is published, it is possible to gain many followers and increase interest in the content, as well as improve the overall blog strategy to include topics that stimulate discussion.