Please note restrictions on third-party cookies

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When collecting data, you are likely to use tools that use third-party cookies, such as Google Analytics. These refer to data recorded by browsers about users' browsing history.

However, major browsers such as Chrome and Safari have already announced that they will no longer support this type of cookies .

One of the solutions to avoid depending on third-party cookies is to invest in collecting data directly from your consumers. Some alternatives include surveys, questionnaires, interviews and interactive content.

Ion helps you create more engaging interactive content. Discover now the solutions to engage your users and generate more data for marketing.

Consolidates the Marketing Information System
The marketing information system collects and organizes data about the market, competitors, consumers, and your own company. It is all internal and external data that is relevant to marketing.

The systematization of this data allows you to brazil phone number list analyze and integrate the information , so that you can generate Marketing Intelligence.

Explore marketing surveys
Marketing surveys are essential in obtaining data for Marketing Intelligence, although they are not the only means to do so.

Market research involves different data collection techniques , such as questionnaires, interviews, focus groups, ethnography, participant observation, among others.

All of these techniques can be developed in person, but also over the Internet.

In addition, you can also collect secondary data that complements marketing surveys. Reports from research institutes (such as Opinion Box and eMarketer) and professional associations (such as IAB and DIEESE) are good sources.