Still not confident in your consumer's disposition and feel like you need a "signal" to present your proposal? Use a detail!
It doesn't matter if it's something trivial for the business, the important thing is to make sure that the other person is receptive . Look at some examples:
What color (of vehicle) do you like better? Silver or black?
Can I offer you a coffee (or other drink)?
Would you prefer I call next Monday?
The secret here is to identify potential discomforts. When a person feels apprehensive, he or she tends to be reluctant in many other ways.
On the other hand, a person excited by a future acquisition is more open to small courtships and, more importantly, tends to talk more!
All of these details can give you the green light to proceed with closing your sale.
4. Anchoring through feelings
You already know that customer experience cannot be restricted to the purchase, since it occurs throughout the entire process of interaction with the brand. Therefore, focus on awakening the right emotions in your audience and you will be surprised by the results.
In practice, anchoring can be done through two finland phone number list measures. You can associate your brand with:
Negative feelings: such as fear, uncertainty and doubt;
Positive feelings: such as motivation, achievement and success.
In the first case, of course, the idea is to illustrate the losses your prospect will incur by turning down the business. However, this approach may sound somewhat contradictory and unconvincing.
The ideal is to make your audience feel good and valued for the work your company does .
Here are some ways to awaken positive emotions:
Highlight the achievements that your product can add to the customer's life in different aspects: professional, financial and personal;
Illustrate the transformation your service is capable of generating by presenting the journey of other successful clients (focus on storytelling );
Invest in real experiences like meetings, fairs and events, and do everything you can to get people connected to your brand.