Sales should have the opportunity to prioritize topics. Tip: The list of topics should be continually filled and not just during annual planning. Step: Campaigning Content Repurposing StrategyThe showstopper for good inbound marketing for lead generation is ongoing content production. Not if you implement a content repurposing strategy.Content Repurposing Strategy Example_takeoff Inbound Marketing AgencyContent repurposing means that we regularly create a main content (pillar content) and then derive all the content for all channels from this pillar content.
Pillar Content Formats:WebinarsPodcastLong Form ArticlesVideo 1000 mobile numbers database ShowsEventsOnline ConferencesSmall marketing teams should have one pillar content per month, e.g. B. produce a webinar and feed all communication channels from this content. Larger teams naturally create more such pillar content and the repurposing of the content.Procedure:Choose your pillar content format: e.g. a monthly webinar.Get your in-house experts to help you create the webinar.
From the recording of the webinar, you can use AI to create content for the podcast, social media, blog, YouTube, newsletter, etc.Tools that we use to implement our repurposing strategy:Recording Webinar: ZoomRecording Podcast: RiversideBlog article: ChatGPT / ClaudeLinkedIn Posts: ChatGPT / Claude / DescriptYouTube: DescriptNewsletter: HubSpotYou can find out more about inbound marketing for small BB marketing teams in this episode of our podcast No leads, no fun: Create a campaign planThe biggest challenge in inbound marketing is ongoing content production.
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