A B2B company without a social media presence cannot build a community

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A company's online presence should never be based on individual people being represented with their personal profiles. You should always build your own company page and community for it in order to establish your own brand and avoid dependencies.

This does not mean that individuals and their networks cannot and should not be used to increase reach! This can be done, for example, by sharing posts from the company page with the personal profile.

However, anyone in the B2B sector who does belgium whatsapp data not do social media marketing for an independent company page and does not have a strategy for LinkedIn should ask themselves whether they are willing to accept the following points.

Disadvantages for B2B companies without a social media marketing strategy on LinkedIn:
If you want to be perceived as a strong, digital company, you will damage your reputation without a good social media presence
Anyone who does not publish interesting specialist content on social networks is missing the opportunity to establish themselves as an opinion leader
B2B companies that do not post on social media are missing out on an important channel for online visibility
Anyone who does not promote attractive content offers on LinkedIn & Co. is leaving an extremely good source of new leads untapped
You miss out on generating attention and thus valuable traffic
If you don’t have a social media strategy as a B2B company, and especially if you have little presence on LinkedIn, you’re leaving the cake to your competitors who do it better
Are these enough reasons why B2B companies should develop a social media strategy for LinkedIn sooner rather than later?