To avoid falling into this trap, you should include blogging firmly in your company's marketing mix! Otherwise, the blog will become an unpleasant time-waster that overshadows the enormous benefits that the strategic SEO tool brings to your visibility! Since the effects are not immediately noticeable, you might think that not publishing a blog post for a few months would not affect the whole thing.
Sooner or later, however, this will definitely be reflected cyprus mobile database in poor metrics for your search engine visibility and other important KPIs. If you follow the recommendations from inbound marketing, three to four blog articles per month are ideal. In our experience, however, most companies do not overcome this hurdle or only do so for a short period of time. You should be honest here and think long-term: consistently publishing at least one good article a month will definitely have a massively positive impact! Lack of promotion Anyone who blogs to make a difference in marketing should not only invest energy in content production, but also actively promote the blog.
In particular, promotion via social media is an important lever for increasing your visitor numbers. Well-made teasers for blog posts in the form of click posts are, for example, a great format in the content mix for social media. This is a useful way to use a social media channel and also attract good traffic to the blog pages. The same applies to your own email distribution list: many companies put a lot of effort into creating a regular newsletter, but in the end many recipients don't even want to have it in their inbox.
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