This is why Tumblr represents a great marketing opportunity for brands that target this audience. However, this social network is still relatively unknown to many marketers, so today I want to present you with a basic guide to understand it and thus be able to get the most out of it within your content marketing strategy.
(By the way, if you want to know how to pronounce Tumblr, click here )
Tumblr is a social network and microblogging platform where users have the opportunity to share different types of content, be it text, photos, quotes, links, chats, audios or videos. They can also follow other blogs of interest.
This platform, launched in February 2007 by David Karp, has already celebrated its first 10 years of belize mobile database existence, during which time it has managed to gather the not inconsiderable number of 364.6 million blogs .
What should you know about Tumblr?
Tumblr is the fastest growing social network, surpassing Pinterest and Instagram.
As of January 2017, this social network had more than 550 million registered active users . This places it in the top 10 of the most popular social networks in the world.
I already mentioned that the majority of Tumblr users are under 25. Well, here are the numbers :
47% of users are between 16 and 24 years old
29% are between 25 and 34 years old
16% are between 35 and 44 years old
7% are between 45 and 54 years old
And only 1% are between 55 and 64 years old
Tumblr is a space built for freedom of expression, individuality, and community. Every brand that comes to Tumblr needs to bring something unique, original, and human.
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