Setting goals is at the heart of the Marketing Plan

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Definition of positioning
From the definition of the target audience, the Marketing Plan enters into the strategic definitions. We start with the positioning, which must be defined for each target audience.


Defining a market position means thinking about how the company wants to be perceived by consumers . Positioning builds a unique, differentiated and relevant image in the mind of the public .

Of course, you must study your competitors to differentiate yourself from them in this place.

Positioning refers to company or product attributes, such as price, size or design, but is mainly found in subjective factors, such as the values ​​and meanings attributed to the brand.

They are the ones who awaken public identification, conquer a space in the minds of consumers and bulgaria mobile database influence their consumption decisions.

Therefore, when creating marketing strategies, positioning must be reflected in the content, advertising, visual identity and all points of contact with consumers, so that they absorb the image you want to convey.

6. Set goals


But it is important to follow all the steps we have already mentioned, because they provide the basis for the objectives to be aligned with the reality of the business and the market and to be directed to the right audience.

For the definition of objectives, the SMART methodology framework is an excellent ally. SMART is the acronym for the following characteristics that objectives must hav.