How does (not) the creation of a website design begin?

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Why care about website design?
A website is your online business card, which can help build your brand, build trust, and attract new clients . But it won't be without work.

For brand building, it is important that the website complies with the brand manual and is consistent with your visuals and communication on other channels. To build trust, the website must contain, for example, information about you (the real people behind the brand), contacts, references from real customers or current information. In order for the website to bring in new customers, it is necessary to focus on search engine optimization and use the right keywords that will support organic traffic.

But a website can also increase your sales if it is clear enough and well-placed elements guide the customer through appropriate calls to action to purchase. A well-thought-out website can also:

improve customer service , for example by including answers to frequently asked azerbaijan phone number data questions, saving customers time,
or help build a community around your brand, for example through educational or inspiring blog articles or a members' section.
What is included in web design or how a website is built
We've already discussed what the web design process shouldn't look like. But we understand that you're more interested in the opposite. So let's show you exactly how the individual stages work and what not to forget.

1. Collection of documents
Build your website on a solid foundation; first gather enough data to tell you what your pages should contain to fulfill their function.

Analyze your competitors and see what their websites look like. Based on the results, decide what your main advantages and strengths are that you should highlight on your website.
Be clear about who your target audience is and who you are creating the website for. Should it be for amateurs or professionals in the field? Marketing personas can help you .
Prepare a brand manual . If you already have one, use it as a basis for your website design.
Determine your tone of communication , or the way you will speak to your website visitors. Stick to it across all pages.