An email marketing API is a programming interface used by developers to access the functionalities of an email marketing platform using code instead of the usual graphical user interface. It is important for integrating the email sending function into other software applications or websites.
View Brevo API documentation
Common use cases for an email marketing API
Now that you have a better understanding of what an API is, and specifically an email marketing API, let’s take a look at how it can be used to help businesses grow and improve customer relationships.
Schedule app notifications and transactional messages
Probably the most common reason businesses use it, an email marketing API ecuador phone number list allows the website or software to send scheduled transactional messages and notifications.
Notifications
Many software tools and websites use notifications to alert users when something of interest happens on their account or the platform. Social networks like Facebook or Instagram, for example, do this when a user's post receives a comment or a "like."
It's not always a good idea to send an email when something happens in your app. However, if an action is more important or urgent and requires the user's attention, sending an email can be a good way to make sure the user sees the information in a timely manner.
The following email from Airbnb is a great example of integrating notifications into an app:
The Airbnb website automatically sends this email using an email marketing API to remind the user who made a reservation two or three days before the corresponding stay begins.
Of course, if you only have one or two clients, it would be possible to send this email manually by connecting to an email marketing platform. However, to be able to send it on any scale, an integration using an email API is preferable.
Transactional messages
If you've ever shopped online or through an app, you're probably familiar with transactional emails . These are messages that communicate pertinent information that is usually related to a specific transaction that the user makes on a website or app. The most common example is a purchase confirmation.
Email marketing APIs allow you to integrate your emails directly with your website's features, so you can take full advantage of the power of a well-designed newsletter, rather than just providing essential information to consumers.
For example, Iberia sends a fairly complete transactional email to confirm the purchase of a ticket, with the company's corporate colors, information about the reservation and visible links to offer additional airline services, such as an Iberia Plus account.
Sometimes email marketing platforms will offer plugins for popular eCommerce CMSs, making it easy to customize transactional messages without needing to use an API.
For example, Brevo has powerful integrations with WooCommerce , Shopify , and WordPress . However, if you use a less common eCommerce system or are building a software tool from scratch, your transactional emails can be customized with a marketing API.
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