st place: Double victory for the Töpferei am Wald and Brandnamic We were so impressed by two submissions that we simply couldn't decide on a winning newsletter. We are therefore pleased to be able to award first place to two impressive newsletters: Pottery by the forest The first winning newsletter comes from Töpferei am Wald, which sells handmade ceramics in its own online shop. Our jury was particularly impressed by the very personally written newsletter text in combination with creative content elements.
Christmas newsletter example from the Töpferei am Wald (screenshot) Click on the image to view the newsletter in full. The newsletter was sent out in mid-November to provide timely ideas for Christmas costa rica cell phone number list gifts and to present handmade ceramics as a great gift idea. e, both in the text and in the product images, the newsletter creates an inviting atmosphere. Christmas newsletter example from the Töpferei am Wald (screenshot of the text) Personal product text related to Christmas Christmas newsletter example from Töpferei am Wald (screenshot of customer testimonial) Customer voice of the week Particularly noteworthy is the very personal touch of the newsletter text.
The Töpferei am Wald has managed to sell not just products, but emotions. The jury also really liked the “Customer Voice of the Week”. This not only creates trust among those interested, but also appreciation among those reviewing it. The newsletter had a very good open rate of and a click rate of . This is what convinced the jury: very personal newsletter texts: emotion instead of product information Personalized salutation and personal tie-in lots of links to the online shop Customer voice of the week This can be improved: Place the call-to-action button in the upper, visible area Integrate and link social media accounts Brandnamic Once again we can congratulate you on your victory: The full-service marketing agency Brandnamic has also submitted a convincing newsletter example in the newsletter award.
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