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Turn your brand into a customer magnet
Knowing exactly what leads a user to click on an ad, open an email, or purchaJakub Stupka , one of the norway phone number data founders and COO of Ecomail , accepted the invitation to the next online Kafe a Marketing . He told us, among other things, how it is possible to build a start-up without an investor, in what ways you can strengthen your brand, or how product-driven marketing differs from product-driven marketing - and what makes Ecomail work better.
Jakub first described how Ecomail was founded, what role he played in its founding, and what he does there today. He shared with us who the typical Ecomail customer is and who they focus on in their marketing communications. He assessed the strengths of their marketing and what there is room for improvement. He talked about why they chose a strategy where marketing is driven by the product , and not the other way around, and how exactly they apply this strategy in communications focused primarily on the product and related news.
Another topic was brand building as an alternative to purely performance campaigns that bring rather sudden and short-term results. Jakub described when and why Poradna , a customer support service on Facebook, was created, and spoke generally about social media activities and the growing interest in video content , such as news videos .
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