#1: Test Different Channels
Companies often notice that a coupon they send out via email has a much better use rate than those released on social media; Opportunities are endless knowing that there are 3.9 billion email users in 2019 and by 2023, this number will reach 4.3 billion!
Different channels have different audiences. Additionally, different types of people are more likely to check one place for a coupon (like coupon websites) than they are to check somewhere else. To create conversions, it’s key to ensure coupons show up in the right places.
Create ways to try different coupons on different croatia cell phone number list channels, and then compare the results in detail. You can use an app like Coupon X for this. The data gathered will give a unique insight into each specific audience and what they respond to. That data can then be used to implement more effective conversion strategies as part of your coupon marketing plans.
#2: Just Ask!
While this is unlikely to be the crux of any coupon marketing strategy, gathering data directly from customers is a great way to improve on what is already working while identifying what is not in more direct ways.
Offer a coupon code, such as 20% off, in exchange for doing a short survey that is no more than five minutes long. Use this survey to gather data that will help you improve conversions. Ask questions relevant to the current marketing end goal:
“Why did you decide not to buy [X item removed from cart]?”
“Were the prices what you expected?”
“Were you able to find a coupon?”
“Would you be more likely to buy more if you had a coupon code, or would you just buy the same amount at a lower price?”
These questions should be tailored to gather the specific data needed to work on a specific strategy. Gathering this data, of course, relies on having the right analytics tools in place, so be sure that everything is set up as needed to help things grow.
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