4. Remarketing to spark buying interest

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As an Internet user, you have probably noticed that once you saw a product in a virtual store's catalog, you suddenly see it everywhere. Well, that's what is known as Remarketing .

This strategy consists of marketing to the same person several times in order to generate more impact on someone who has already shown interest in that product.

Learning how to create remarketing ads on Google Ads is vital to increasing your conversions, as users rarely make a purchase after their first search.

The idea is to remind your users of the interest they have in your products to convince them, more and more, to complete the purchase .

5. UX design and UI design to stimulate online payments
One of the objectives of e-commerce in Colombia is that more and more payments are made through digital means and fewer payments on delivery , which, as we saw, is currently balanced 50-50.

It is therefore crucial to ensure that the entire purchasing jordan mobile database process begins and ends online. And to do so, we are going to talk about two concepts that you will start to hear a lot about: UX design and UI design.

On the one hand, UX design refers to how a user feels when browsing your online store.

UI design, on the other hand, aims to guide the user through your app and includes things like how easy it is to complete a task, find what they're looking for, and intuitive design.

So, you can apply changes to the overall design of the store to:

improve its aesthetics or usability ,
provide the ability to zoom in on product images by pinching or other gestures,
create a favorites list,
install support chatbots,
or take care of the length of your forms.
In this way, a good UX - UI design of your virtual store will keep the attention of your users and trigger their purchasing decision.