How has the approach to shopping changed?

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Consumer Behavior in 2025: How Has the Market Changed After Inflation?
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The year 2025 is marked by adaptation to economic reality. Inflation, which shook the economy in 2022 and 2023, has decreased, but consumer incomes have still not kept up with its growth. As a result, people are considering more carefully what they spend every crown on, and retailers must adapt to new customer priorities. The year 2025 is thus a period of finding a balance between price, quality and long-term value of products.

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Inflation has slowed, but the effects remain
While prices were still rising steeply last year, the situation stabilized in 2025. But that doesn't mean sweden phone number data people are relieved. The incomes of many households are still not enough to cover rising costs, which means that shoppers are thinking carefully about what to spend their money on. The trend of looking for products with the best price/performance ratio has significantly strengthened, not only in food, but also in clothing, electronics and services. The popularity of private labels and discount chains is growing, offering comparable quality at a lower price.



Today's consumers are much more cautious than before. Instead of making impulsive purchases, they carefully compare prices, follow reviews and take advantage of discounts. The popularity of private labels and discount stores is growing, offering quality alternatives to more expensive products. For example, brands such as Lidl, Kaufland or Penny have significantly expanded their range of private labels, which customers have come to love for their favorable price and quality. At the same time, loyalty to proven premium brands such as Apple, Samsung, Bosch or Škoda Auto, which customers choose as long-term investments, persists.