Universities and educational institutions

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Something as old as a university also recognizes the power of Content Marketing for different businesses. One example of this is a Rock Content client, Aliat Universities .

This company realized the power of Inbound and content to make itself known to the world. Both to create a direct relationship with the public and to have a better ROI .

Aliat worked with 5 different types of Buyer Persona, where a content plan was developed that evolved according to the results obtained.

The result? Almost 5x growth in 11 months. 80% organic visits to the blog and more than 115,000 visitors per month.

Tourism
Social media, blogs, videos and infographics are the preferred content for Content Marketing for tourism companies.

A success story is that of TripAdvisor, which became the largest online travel portal thanks to a solid international SEO strategy , allowing it to position itself as an authority in different countries.

Another important feature of their strategy is the user-generated content on their pages, with reviews they make of the places they visit and where they stay.


What better way to use the power of communication and experiences to give you a glimpse of what your vacation can be like if you decide to buy packages or plane tickets?

In this content we propose the best content practices for the tourism market .

Fashion and Beauty
Beauty content is changing the way hair salons, for example, are attracting their clients.

Using your blog to post content about hair care methods is a great way to spark audience interest.

Raffel Pages , a chain of beauty salons in Spain, is an example of this. This shows that Content Marketing for different businesses is not only possible, but that it is urgent that you adopt it.

Builders
Construction companies have sought to generate greater interaction with their potential clients through Content Marketing.

For example, Turró Hardware in Spain has focused on attracting its audience through its blog, with interesting content for professionals in the sector, as well as on social networks to establish contact with its customers.

Industry
For companies in the transport sector, Ubícalo has been norway mobile database a benchmark for many years. Now, digitally, it is also making a lot of noise with its blog.

This satellite tracking and anti-theft devices company has focused on a content strategy that informs and adds value to its customers and visitors.

Both in terms of information about your products and services, as well as recommendations to make your operations more efficient in a transport company.

Agriculture
An industry as ancient and traditional as agriculture has also had to change, and Content Marketing has allowed it to do so towards the digital spectrum.

An example is Jacto , a company specializing in agricultural technology and management in Mexico, which has decided to communicate through its blog about the different topics that are spoken in the language of the field.