The festival is coming, and many people are looking for gifts for their lovers on the Internet. Restaurant owners are also eager to try, fearing that they will miss this annual romantic event. This article provides you with recommended advertising functions and festival advertising operation strategies. I wish you increase your revenue during the festival!
In fact, 4 out of every 5 consumers who use mobile devices to shop online do so while taking a break from their busy schedules or multitasking. This shows that knowing how to expose your products in apps that consumers often browse or use is the basic skill to seize this wave of business opportunities. Below we introduce three innovative multimedia advertising features from Google to help you create better promotional messages.
Gmail ads - present exquisite catalogs and videos
During festivals, consumers are willing to click on emails from their favorite nigeria mobile database brands to learn about the latest discounts and information. This is the best time to present exquisite catalogs to attract them to shop. Gmail ads can be attached with catalogs. When consumers click on them, the ads will expand and show up to 4 pictures or 4 videos, with annotations. You can recommend a combination of discounted products for festivals. The best part is that Gmail ads will automatically adjust to the device, so consumers can smoothly browse the exquisite advertising product pictures when they use Gmail to receive emails.
Gmail ads
Use responsive ads to generate promotional messages. Don't worry if you don't have a graphic designer to create banner materials manually. The Google responsive ads
we introduced earlier provide you with a simple solution. Just provide images, URLs, titles and descriptions, and Google will design them for you into three types of ad elements: native, text, and image. Responsive ads can also automatically adjust the image size according to each placement and reach more people on the multimedia advertising network. Best example: iZettle saw a dramatic increase in conversion rates after using responsive ads, more than double that of text ads. During festivals, it is recommended to try this advertising format to increase exposure and conversion. Did you know that
you can use location extensions to display your business address
? Providing clear store addresses and transportation information can greatly increase consumers' willingness to shop. Google has launched multimedia ads with additional information for this purpose. In the past, only search ads had the opportunity to present additional location information. Now Google allows merchants to display photos, mark addresses, and even mark Google map routes in ads to encourage users who click on ads to shop in stores. You can actively target customers who browse the Internet on their mobile phones near the store and broadcast ads to attract people to the store.
In addition to the above advertising functions, here are some suggestions for your Valentine's Day advertising strategy:
1. Valentine's Day consumption period starts to rise in the first two weeks of February, and the number of clicks increases significantly between 2/7 and 2/14 (see the figure below), so remember to lock in the prime time and increase your advertising budget to a sufficient budget to get more sales opportunities!
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