When you use messaging apps to engage leads

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Even though it’s hard work, lead qualification is well worth the effort, especially for your salespeople.


According to Sales Insights Lab, sales teams believe that 50% of the clients they speak with aren’t a good fit for what they're selling. Lead qualification helps sales teams avoid wasting time on leads who are unlikely to convert and focus on retaining the leads who are more likely to make a purchase.


The first step of lead qualification is developing a set of questions that separates people iceland mobile database who fit your target customer personas from those who don’t. Messaging apps allow you to ask your leads these questions easily and quickly.


The act of opting into direct messaging immediately qualifies a customer as a strong lead, since they are knowingly engaging with your brand and interested in receiving direct communications from you.

You have the added advantage of being able to categorize leads based on their qualification status.

Unqualified leads who haven’t been nurtured long enough, which means you’re still unsure of what they need and if you can provide it for them.
Marketing qualified leads (MQLs) who’ve expressed interest and are ready to receive marketing communications like emails.
Sales qualified leads (SQLs) who’ve taken to your marketing efforts, learned about your product, and are ready to connect with a sales agent.
Conversion qualified leads (CQLs) who’ve performed an action that signifies a readiness to purchase, like clicking on a CTA or submitting a contact form.
Messaging apps have features that let you label all of your customer conversations as an MQL, SQL, or CQL to track their progress. Or use simpler, action-oriented labels like “new customer,” “new order,” “pending payment,” and “paid” to follow their customer journey and keep your conversations neatly organized.