No one has an unlimited budget here , so let's get straight to the point: how do Zapier's plans and pricing work?
Zapier has a free plan , called Free Forever. With it, you can make connections of a maximum of 2 steps at a time. For example, taking information from a pop-up tool, like Hellobar, and passing it to your Marketing Automation tool .
The weakness of the Free Forever plan is that not all apps are available for that plan. For example, an integration with Facebook Lead Ads can only be done with the paid plan.
Starting at $20/month , you can get integrations senegal mobile database with 3 or more steps. For example, taking emails collected by a pop-up tool, switching to your marketing automation tool, and adding that information to a Google Sheets control spreadsheet.
Plus, with the paid plan you get access to all the apps available on Zapier. Facebook Lead Ads, Google Calendar, and Zendesk are examples of some premium programs available only on the paid plan.
An example of how to use Zapier in the lead management process
Every integration made in Zapier between two or more tools is called a Zap .
You can make combinations between different tools, but, to illustrate in practice how you can use Zapier in your Digital Marketing strategy , I have separated one of the most practical and useful Zaps here at Rock Content.
In this step-by-step, you can create a lead generation offer consisting of a survey or questionnaire in Typeform and immediately pass those leads to a marketing automation tool, such as RD Station .
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